Paid search advertising, also known as pay-per-click (PPC), is a popular method of marketing on the web. With pay-per-click advertising, companies only pay for ad clicks – not impressions. Advertisers only pay when their ads are clicked on search results, or on their ad.
You can use Google AdWords as a tool for your ads. By creating ads that are relevant to the consumers who are looking for goods and services online, we can help merchants find new customers. PPC advertising is one of the most popular ways to reach customers online. It’s simple, flexible and highly targeted, which means you can test out new products or services without investing too much money.