One of the most important elements of starting a business is creating a solid brand. Brand identity is the personification of your business. It is what you are recognized by. It is not necessarily easy to understand how important it is to have a brand. All of the content that is created for your business should be cohesive. The following are three reasons why branding is so essential for your small business or startup.

1. Brand equates to image: 

• Your business image and what it stands for is extremely important: You want your customers to remember you, a strong brand will help you be remembered.

2. Know your brand, know your demographic:

• In order to have customers who genuinely love your brand, you have to know exactly what your brand is all about

3. Your brand is consistent and trustworthy: 

• The best brands have a cohesive, clear, and consistent message that is easy to understand and unique from every other company out there. 

By providing unified branding and building a relationship with your customers, you can build a brand that they like and trust. 

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